Who ultimately makes the decision regarding the listing price of a property?

The seller ultimately makes the decision regarding the listing price of a property. In the context of real estate, it is the seller who owns the property and has the final say on how much they are willing to accept for their home or property. While brokers can provide valuable market analysis, advice, and comparable sales to help the seller determine a competitive price, the authority to set the listing price rests with the seller. This decision is typically influenced by considerations such as the seller’s financial goals, current market conditions, and the advice provided by their real estate agent.

The role of others in this scenario, such as the broker or market analyst, is to offer data and professional insight. The buyer may suggest an offer based on their assessment, but it is the seller's prerogative to set the initial listing price.