What must a broker and sponsored salesperson owe to a buyer customer?

A broker and sponsored salesperson must owe a buyer customer honesty and fairness as fundamental ethical obligations in the context of real estate transactions. This foundational principle ensures that all interactions are conducted with transparency and integrity.

Honesty involves providing accurate information about properties, including any defects or issues that might influence the buyer's decision-making process. Fairness ensures that the broker and salesperson treat the buyer equitably, without engaging in practices that would exploit their position or the buyer’s vulnerabilities. This level of honesty and fairness fosters trust between the parties and helps uphold the ethical standards of the real estate profession.

While confidentiality and privacy, advice and support, and recommendations and guidance are important aspects of various professional relationships, they do not encompass the essential obligation of honesty and fairness that is crucial specifically in dealings with buyer customers. These ethical standards are the foundation of building a good relationship and ensuring that buyers feel secure in their decisions throughout the purchasing process.