What is the primary focus of tenant representation in property leasing?

The primary focus of tenant representation in property leasing is advising tenants in lease negotiations. This role is centered on understanding the needs and objectives of the tenant and ensuring that their interests are protected during the leasing process. Tenant representatives work to secure favorable terms, negotiate rental rates, and address any concerns regarding lease clauses. Their expertise helps tenants navigate the complexities of lease agreements, ensuring that they are not only informed but also empowered to make decisions that align with their business goals or personal needs.

This focus on guidance and negotiation is crucial, as it can significantly impact the overall success and satisfaction of the tenant with their leased space. The representative acts as an advocate for the tenant, contrasting with roles that primarily serve landlords or focus solely on contract execution or property development.