What is meant by "client advocacy" in the context of agency?

Client advocacy in the context of agency refers to promoting and representing the best interests of the client. This encompasses a wide range of responsibilities where the agent must prioritize the client's needs and objectives above all else. The primary obligation of an agent is to act loyally and in good faith on behalf of the client, which means understanding their goals, providing relevant information, and making decisions that align with those goals.

When an agent is an advocate for the client, they strive to ensure that the client’s interests are protected and that they receive the most beneficial outcomes. This principle is foundational in establishing trust in the agent-client relationship and ensures that the agent acts as a fiduciary, holding the duty to put the client's best interests first.

In contrast, other concepts such as representing the agency's interests (which undermines the agent's duty to the client) or focusing strictly on compliance with regulations (which might not necessarily reflect client interests) fail to encapsulate the essence of client advocacy. Additionally, while helping clients find profitable deals is important, it does not comprehensively cover the idea of advocacy, which is fundamentally about representation and prioritization of the client's best interests.